The objective of this project was to create a mock company in an industry of choice, that focuses on long term sustainability. The industry in this case was Oral Care. Sustainable Smiles is an eco-friendly Oral Care Company whose products are made from 100% recyclable or sustainable materials. The mission of this company was to show that there are alternative / eco-friendly materials that can used. Therefore, decreasing the 50 million ponds of waste that ends up in landfills every year from the oral care industry alone. Sustainable Smiles' materials include: Bamboo, Cork, Glass, Stainless Steel, and recycled plastics.